VÉRTICE
Vértice Architecture Studio Branding Process
Context
Vértice is an academic branding project developed for a studio specialized in contemporary residential architecture and interior design, where functionality and aesthetics coexist in balance. The brand needed to break away from traditional firms and convey a more modern, refined image to an audience of 30 to 55 year olds with medium-high to high income looking to remodel or build their home.
Strategy
The visual identity was built around a personality that is elegant, precise, contemporary, sober, and professional, grounded in the values of detail, functionality, innovation, quality, and timelessness. Every decision was guided by the value proposition "We design spaces that elevate the way people live," using a minimalist system and a refined material palette to communicate precision and trust.
Implementation
The brand identity was developed in Adobe Illustrator and Photoshop through a comprehensive visual system that included the logo, color palette, typography, stationery, and graphic elements, supported by photography direction and branded mockups that reinforced Vértice's contemporary and sober positioning across print and digital media.
Outcome
The final outcome is a complete branding system that positions Vértice as an elegant and precise architecture and interior design studio — from the visual identity and stationery to the graphic system, every element works together to communicate detail, quality, and timelessness across multiple touchpoints.
Project Overview
As the Brand Designer for this academic project, I led the entire creative process, from brand strategy and logo design to visual identity development, typography, stationery design, and photography direction, producing branded mockups that came together as a cohesive and refined brand experience.
