NARA
Botanical Skincare Branding Process
Context
NARA is an academic branding project developed for a contemporary botanical skincare brand, built around a visual identity that reflects the harmony between nature and modern formulations — including a cohesive brand system, packaging, color palette, typography, and visual language, all designed to transform everyday skincare into a simple, conscious ritual.
Strategy
The visual identity was built around the balance between botanical ingredients and contemporary skincare, using a minimalist design system, refined typography, and an earthy color palette to communicate simplicity and transparency, while premium packaging reinforced a sense of timeless elegance across both physical and digital touchpoints.
Implementation
The brand identity was developed in Adobe Illustrator and Photoshop through a comprehensive visual system that included the logo, color palette, typography, packaging, and graphic elements, supported by photography direction and branded mockups that reinforced NARA's minimalist and premium positioning across print and digital media.
Outcome
The final outcome is a complete botanical skincare branding system that positions NARA as a contemporary, mindful skincare brand — from the visual identity and packaging to the graphic system, every element works together to communicate simplicity and premium quality, showing a cohesive brand experience across multiple touchpoints.
Project Overview
As the Brand Designer for this academic project, I led the entire creative process, from brand strategy and logo design to visual identity development, typography, packaging design, and photography direction, producing branded mockups that came together as a cohesive and premium brand experience.
