PURPLE PETS
Purple Pets UX/UI Design Process
Context
Purple Pets is an academic UX/UI web design project created to redesign the digital presence of an existing veterinary clinic and pet shop, bringing together services, online shopping, educational content, and contact information into a clear, user-friendly experience while maintaining a warm and trustworthy visual identity.
Strategy
The website was structured around a clear information architecture, prioritizing key actions such as booking appointments, exploring products, and accessing essential information, with a responsive design approach, reusable UI components, and a consistent visual system that ensured a seamless experience across desktop, tablet, and mobile devices.
Implementation
The interface was designed in Figma using a scalable component system and responsive layouts, with key pages — including Home, Services, About, Shop, Blog, and Contact — built using reusable UI elements, clear navigation, and optimized layouts to deliver a seamless experience across desktop, tablet, and mobile.
Outcome
The final result is a high-fidelity responsive prototype that showcases a complete digital experience for a veterinary clinic and pet shop, demonstrating strong UX/UI principles, visual consistency, responsive design, and an organized content structure while strengthening skills in interface design, design systems, and user-centered thinking.
Project Overview
As the UX/UI Designer for this academic project, I led the entire design process, including information architecture, UX and UI design, component system creation, responsive layouts for desktop, tablet, and mobile, and the interactive prototype developed in Figma.
